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VIDEO: A Test in Corporate Transparency: Winning One for the Blue Shirts
Last week I was at Best Buy headquarters in Minneapolis to moderate a live webinar with its CSR and sustainability executives. Joining me: Mary Capozzi, senior director of CSR, Leo Raudys, senior...
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Sustaining Timberland: An Interview with VP of CSR Mark Newton
When one of the country’s few purpose-based and values-driven company announces new sustainability goals, chances are you won’t be as excited as you would be if it was BP, for instance. Because we...
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Social Media and Leadership: Are Twitter and Facebook 21st Century Necessities?
There is a lot of love for social media among many in the corporate social responsibility (CSR) and sustainability community. [Take this short survey and have your say: Useful, necessary engagement...
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Occupy Wall Street: The Average Joe Interprets Corporate Social Responsibility
Earlier this week I was at the annual PRSA conference in humid and beautiful Orlando, Florida. Before you think that I have switched tracks from journalism to PR, stop right there! I was on site to...
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Occupy Wall Street & Corporate America According to Michael Moore
Interesting segment of Piers Morgan Tonight on CNN with Michael Moore in the hot seat and a live town hall to discuss Occupy Wall Street. Some of the highlights that made me think: Who is to blame for...
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KPMG’s Citizenship Director: Occupy Wall Street Protests Must Drive...
“The greatest way to change the world is _________.” That’s how KPMG’s Director of Citizenship and Diversity Lord Michael Hastings started the opening keynote at this year’s Net Impact Conference in...
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Net Impact and BSR 2011: 7 Days, 2 Conferences, 5 Trends in CSR & Sustainability
There couldn’t have been a better way to end 2011 than the ambitious and cheerful Net Impact conference followed by Business for Social Responsibility‘s (BSR) annual conference. Last year marked the...
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Social Media Tactics: McDonald’s Hosts Twitter Chat. And Issues a Policy.
Certainly not the blog post I planned on writing after spending two weeks in New Delhi, India but I am compelled. Today, McDonald’s hosted a Twitter chat with VP of CSR Bob Langert. The motivations are...
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2011: The Year Business Learned to Say Mea Culpa
2011: The Year Business Learned to Say Mea Culpa
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Practicing CSR: Edelman’s 2012 Corporate Citizenship Report Reveals Tough Love
When a PR and marketing firm publishes a corporate citizenship report, there’s a tendency to view the results – and the commitments – with a pinch of salt. After all, they’re traditional masters of...
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SAP’s 1st Integrated Report: From Sustainability to Integrated Thinking
Using Integrated Reporting as a catalyst for integrated thinking. That’s how Peter Graf, SAP’s Chief Sustainability Officer expressed the firm’s decision to replace two reports – the annual report...
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Access to Medicine, Transparency & Ethical Governance: GlaxoSmithKline’s 2012...
When a company is manufacturing critical need medicines and popular consumer products, how does it address increasing access to innovative products while managing its energy use? On the launch of the...
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Examining The Sustainability of the Royal Bank of Scotland: Facing Your Demons
The finance sector continues to ride on the coattails of what started as a severe decline in trust, market performance and profits in 2008. And Royal Bank of Scotland [RBS] was no exception, facing its...
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Decoding Nestlé Waters North America’s Sustainability Journey: Environmental...
When a company labels its Annual CSR Report as Creating Shared Value, you have to stop and wonder if they’re responding to the latest buzzword in the market or leveraging its potential by truly...
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Stakeholder vs. Shareholder Value: Connecting the Sustainability Dots With...
Is there a connection between employee engagement and shareholder value? Several similar questions came up in a recent webinar I facilitated, held in partnership with Profits 4 Purpose with guests...
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Changing Gears at JPMorgan Chase as a CSR Strategy Evolves
In the wake of the financial crisis, your industry continues to face high scrutiny and low trust. How is society better off because of what JPMorgan Chase does? That’s how The Nature Conservancy CEO...
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Carbon Policy: Inside Microsoft’s Efforts to Integrate Sustainability into...
On July 1, 2012, Microsoft issued a new corporate policy across 14 business divisions in over 100 countries: Every division would now be accountable for its carbon emissions. Under the Carbon Neutral...
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Fighting for the Sustainable Consumer: A Conversation on Branding, Economic...
Do consumers care about sustainability or the sustainable attributes of products and services? Would you book a “greener” hotel if the prices were comparative? Did you start paying more attention to...
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Climate Denial, Chauvinism and Making Integrated Reports Readable: SAP, BSR...
In a recent conversation with SAP’s Sustainability Chief Peter Graf about the company’s second Integrated Report, the conundrum between sustainability goals and economic growth kept coming up. Were the...
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